The whole point of doing a case study is to be completely honest so you and other people can learn from the results. Well, to be completely honest, I completely dropped the ball on this case study.
My plan was to publish at least one article a day on the site and the goal was to get at least 50 new posts up in March.
I only got up 13 posts in the month of March, which is less than one post every other day.
You see, the whole family got sick the second week of March and it took us a little over a week to completely get over it. (It’s not fun being the mom who is sick and having 3 sick little ones). Then it took some time to get back into the mix of working and then a few days later the whole blog networks deindexing happened, which sort of stopped me in my tracks. Truthfully, I lost motivation to work and am still working on focusing on what I really want to do with my business.
Now, that you know all of my excuses for not meeting my goal, here are some numbers to crunch (remember, only 13 new posts were added in March).
Month of March Traffic
If you take a look you may notice that towards the end of the month the traffic started going down. For the past 3 days into April, the traffic has not risen back into the higher numbers. Not sure if this is because I haven’t worked on the site in about 3 weeks or due to a certain seasonal post which has now passed its prime.
Traffic was up for the month of March though. The average number of visits per day was 216 compared to 119 in January and 168 in February. Not that big of a jump but it did slightly increase.
Here is a look comparing the traffic for January, February, and March of this year.
Does More Traffic Mean More Earnings?
As I mentioned before this site doesn’t make that much money but it does make some.
Most people assume that more traffic always means more earnings, but for this month this actually was not true. Even though I had over 1600 more unique visits this month than in February, I made less money in March than in February.
I made about 10% less in March than in Feb with this site. For the amount of money this site makes it isn’t that big of a difference but I would definitely like to see the earnings go up next month instead of down.
Case Study Goals for April
Even though I feel like I have tons of other things going on in my life right now and the motivation for my business is lacking right now I will be continuing with the case study.
Here is what I am hoping to accomplish for the month of April
*30 new posts on the site
*Build a few more backlinks to the site using various methods from web 2.0s to blog comments.